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Focusing on comfort, Aiming for billions! National brand HOdo Men's Wear Released a New Strategy
Published in: 2022-03-09
On March 9, with the theme of "building
national brands and building ‘Billion HOdo’,"HOdo Men’s Wear 2022
strategic press conference was held, officially opening the prelude of the
"classic comfortable men's wear" strategy.
HOdo Men's Wear has remained efficient and
innovative in recent years. From the strategic cooperation with "fashion
Harvard" French ESMOD, and then to the realization of intelligent
production in the factory, HOdo Men's wear innovation action frequently become
"new domestic products" substantial rise. On the other hand, make the
ultimate product around users' pain points. Firmly grasping the key dimension
of "classic + comfort," in 2022, HOdo Men's wear will launch three
new comfort series for consumers: the 360° elastic series, the light series,
and the force of nature series, which truly bring comfortable products and
concepts to consumers.
Taking High-end and differentiation to adapt to
consumption upgrading. Red bean men's wear in the channel layout has also
entered a new adjustment. It is understood that in 2022, HOdo Men’s Wear will
open new stores in the Shopping mall and core business districts.
HOdo Men's wear focuses on meeting the needs of
comfort, and the sword finger is mainstream, high-end and young, which will
undoubtedly lead to the arrival of a new era of comfortable men's wear.